Category: Blog

After 20 Years, It’s Time to Reconsider Net Promoter Score. The 7 deadly sins of NPS tell us it’s high time we rethink this overused marketing tools.

Discover the untapped potential of CX and its influence on business growth, unlocking secrets for success.

Journey towards crafting the perfect customer experience that resonates deeply with your audience and yields remarkable results.

Explore the key findings and insights derived from our recent marketing survey, shedding light on the latest trends and strategies.

Dive deep into the scientific foundations of Apex to understand its workings and implications.

Witness a head-to-head comparison of the Apex Scoring System and Net Promoter Score (NPS) to make an informed choice for your business.

Get an insightful look into how Apex stacks up against academic literature in the realm of customer experience.

Apex is an AI-driven analytics platform that, at its core, explains how well you are delivering the type of experience your customers desire, and what is required for improvement.