Explore Apex's blog for valuable insights, expert tips, and the latest trends in CX, EX, behavioral science, revenue analysis, competitive analysis and more. Stay informed and discover strategies to elevate your customer and employee experiences.

Maximizing CX Value For Small Teams Using The Power of AI
This analysis reveals the clash between traditional and innovative CX measurement methods, exploring research methodologies, deliverables, and limitations.
Get ready to kiss your year goodbye if you think it’s just another big sales promotion.
Discover how prioritizing employees can elevate customer interactions, and explore unique insights that can reshape your approach to business success.
Discover the secret to making Customer Experience (CX) teams indispensable in your organization by quantifying the impact of CX activities on revenue.
Unveiling the Potential of Behavioral Science in Building Exceptionally Loyal and Passionate Customer Bases.
Explore fresh perspectives on banking through an in-depth customer experience study with clients from 20 leading American banks, revealing shifting attitudes, loyalty dynamics, and valuable insights.
Explore the evolving landscape of automotive brand loyalty and discover strategies to thrive in the ever-changing market.
Learn how incorporating principles into your CX strategy can enhance customer experiences and drive brand success.
Uncover the four essential truths of emotion science that every CX professional should be aware of.