We bring measurable action to data-driven teams through our unique platform powered by AI, human expertise, and managed services.
Your ability to drive business results requires Intelligence, not just insights and analytics. Knowing the right interventions, at the right time, for the right people shouldn’t be hard.
It takes time, expense, expertise, and organizational maturity to develop insights that turn into actions and interventions that are still relevant to your markets.
Leading to eroding margins, inefficient spend, and suboptimal engagement instead of deliberate, experiential, and segment-driven strategies
With static insights that are reactive, difficult to assign action to, and often disconnected from real business outcomes.
You have some combination of behavioral, transactional, and demographic data.
All are important, and represent the Who, What, When, and Where. Something has been missing…
We find and use the “Why” to reverse-engineer your next best actions towards business outcomes.
Embedded in our leading edge technology and practices is the expertise of decades of behavioral science distilled into 16 rational and emotional Motivators that explain “why” your customers behave the way they do and make choices that favour your brand.
We work alongside researchers from Harvard, Columbia University, University of Western Australia, and other leading global institutions to codify these Motivators into an accessible and scalable intelligence solution that completes your data sets.
Introduce precision and speed by resonating with Humans in any category.
The lens through which we look at and enhance all other customer data is an AI model trained via a specialized survey. Issued to a strategic group of prospects and/or customers, we design this with you, for YOUR brand, and distribute it in a way that gets Apex trained FAST.
Once trained, Apex continuously ingests new behavioral, demographic, transactional, and other data such as customer support transcripts and online reviews to tailor its Prescriptive Intelligence and is ready with our team of analysts and your business expertise to prioritize what matters most.
Apex is ready to reverse-engineer your fastest path forward while the business question is still relevant.
A Real World Example
We need to improve in-store trip frequency, ideally among a younger female audience.
Executive Team
Home Improvement Retail Brand
Apex identifies priority Motivators that predict trip frequency for younger females: Uncomplicated, Responsive, Empathetic, and Relatable.
The expectation of a simple in-and-out experience.
The assumed expertise of people on the floor.
A sense of belonging and that “any question is a good question”.
Simulations including new and existing data predict immediate focus areas to improve that leverage top Motivators and directly influence our goal.
We work together to spot realistic, actionable interventions.
NOW
NEXT
The brand proceeds to redirect operational and digital enhancement investments to these priority areas.
Get Started
Click through to see how best to get started reverse-engineering the path to your business goals. No matter your industry, or how much data, expertise, or bandwidth you have today.
Providing the best of both for your individual needs. Designed for teams of all sizes.
We spin up a secure, cloud-based instance of Apex that will power everything we do together.
Your unique Motivational model is trained using a specialized survey sourced in one of many different ways including fully managed by us. Additional data can be layered in for even deeper insights and intelligence.
Our web portal is the window into your customers’ Motivations to advocate for and use your products and services.
Our services team has an artful method and cutting edge tools built in-house to apply your Motivations model against any business target.
Outputs are only as good as your inputs. Our team helps design and source the data that Apex needs to produce confident, applicable intelligence.
Our experts access your Apex web portal on your behalf and glean new insights on segments, competitors, and performance over time - delivered to you in written reports or presentations.
Give us your most important objective. With specialized tools, our team works with you to simulate priority investments that optimize Motivations and reverse-engineers your best path forward.
Our team fully manages your Apex instance and is available to you for ad-hoc analysis, model maintenance, and expedited turnaround of any other offered services.
See how other leading organizations are enhancing their competitive edge using Behavioral Science, Data, and AI.
Apex goes beyond surface-level analytics, revealing hidden patterns and trends. It empowered us to make smarter decisions, boosting customer satisfaction, loyalty, and retention. It has become our secret weapon, giving us an edge in a competitive market.
Head of Marketing
Marble Financial
Apex gave us the insight and direction we need to truly deliver on our goal to become more audience-centric. Their unique perspective has been very welcomed.
Emilie Pageau-Bisson
Brand Marketing Director
Pomeroy Lodging
Working with Apex has been integral to the marketing transformation work within our organization and I believe will benefit the non-profit sector as a whole. By utilizing an evidence-based approach we are able to understand what drives attitudes and beliefs around the behavior of giving and will be able to engage with our audiences in a more meaningful way.
VP Marketing and Communications
United Way
No matter your data-readiness or team size, we have a way for you to get started test-driving the next stage of business intelligence.
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