Author: Apex

May 8, 2023
Blog

Proving the Value of CX Initiatives Through Attribution Modeling

Delve into the world of attribution modeling and find out how it can illuminate the impact of CX on your business.

April 18, 2023
Research Studies

Big Retail: 8 CX Insights to Spark Your Next Big Idea

Delve into the secrets of customer loyalty through a study of major North American brands. Uncover what truly drives customer devotion and loyalty in this category, and explore the key takeaways and opportunities to enhance your business.

February 13, 2023
Blog

The 7 Deadly Sins of NPS

After 20 Years, It’s Time to Reconsider Net Promoter Score. The 7 deadly sins of NPS tell us it’s high time we rethink this overused marketing tools.

February 6, 2023
Blog

Unlocking the Secret to Business Growth Through Customer Experience

Discover the untapped potential of CX and its influence on business growth, unlocking secrets for success.

February 1, 2023
Blog

The Ideal Customer Experience

Journey towards crafting the perfect customer experience that resonates deeply with your audience and yields remarkable results.

January 30, 2023
Blog

Marketing Survey Results

Explore the key findings and insights derived from our recent marketing survey, shedding light on the latest trends and strategies.

January 20, 2022
Blog

The Science Behind Apex

Dive deep into the scientific foundations of Apex to understand its workings and implications.

January 17, 2022
Blog

Apex Scoring System vs. NPS

Witness a head-to-head comparison of the Apex Scoring System and Net Promoter Score (NPS) to make an informed choice for your business.

December 22, 2021
Blog

Apex Scoring System vs. Academic Literature

Get an insightful look into how Apex stacks up against academic literature in the realm of customer experience.