Brand equity is the value your brand holds in customers' minds, built on trust, loyalty, and the overall experience it provides—not just name recognition.
Experience Design (XD) emphasizes the customer and user experience to form a connection that will pull the potential customer deeper down the sales funnel.
Loyalty programs have been a cornerstone of marketing for decades, consistently delivering value through the collection & analysis of transactional data.
Explore fresh perspectives on banking through an in-depth customer experience study with clients from 20 leading American banks, revealing shifting attitudes, loyalty dynamics, and valuable insights.
This analysis reveals the clash between traditional and innovative CX measurement methods, exploring research methodologies, deliverables, and limitations.
