Blog
Explore Apex's blog for valuable insights, expert tips, and the latest trends in CX, EX, behavioral science, revenue analysis, competitive analysis and more. Stay informed and discover strategies to elevate your customer and employee experiences.
Consumer research is essential for businesses to make informed decisions, stay competitive, and meet customer needs.
Brand equity is the value your brand holds in customers' minds, built on trust, loyalty, and the overall experience it provides—not just name recognition.
Experience Design (XD) emphasizes the customer and user experience to form a connection that will pull the potential customer deeper down the sales funnel.
A look at human experience, what it targets, why it is so important and how Apex can help you reach your targets.
Customers have more choices than ever, which makes it even more critical to not just acquire them but also to retain them.
Loyalty programs have been a cornerstone of marketing for decades, consistently delivering value through the collection & analysis of transactional data.
Explore fresh perspectives on banking through an in-depth customer experience study with clients from 20 leading American banks, revealing shifting attitudes, loyalty dynamics, and valuable insights.
This analysis reveals the clash between traditional and innovative CX measurement methods, exploring research methodologies, deliverables, and limitations.
Get ready to kiss your year goodbye if you think it’s just another big sales promotion.